PRICING — HOW IT'S BUILT

WhatsApp API pricing — charged by conversation, not by message.

Meta bills against an open conversation window with a customer rather than each message sent inside it, and the rate varies with the customer's country and the type of conversation, and changes over time. The only reference worth quoting is Meta's own published rate card.

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HOW THE BILL IS BUILT

What is the charge actually based on?

Simplified: when a conversation with a customer opens, it counts as a single unit across a time window, and the messages inside that window fall under it rather than being counted one by one. The rate differs by the customer's country and by the type of conversation, and Meta updates both the model and the rates periodically — which is why we read them off Meta's own page at setup, not from memory or an old article.

Anyone quoting you a fixed figure without naming the country and the date of the rate card deserves a second look. On our side: your subscription covers building and running the desk plus the messages inside your plan's limit — 5000 messages on Growth — and before you start we go through Meta's rate card for your customers' country line by line, so you know what you pay and where, with nothing surprising on the bill.

“What's a message cost?” has a different answer than expected.

An illustration shaped like the question that reaches us daily. Want the detail for your country? Text our line and ask.

GulfBot sales line · 2:48 PM

What does the WhatsApp API cost per message?2:48 PM

It isn't billed per message — Meta counts a conversation window, and the messages inside it sit under that one unit.2:48 PM

Fine, what does one conversation cost?2:49 PM

It varies with your customer's country and the type of conversation, and it changes over time. I won't invent a figure — we read it off Meta's rate card for your country on setup day.2:49 PM · no numbers from memory

And what does your plan cover?2:50 PM

Building and running the desk, plus messages inside the plan limit — 5000 on Growth. We go through Meta's side line by line with you before you commit to anything.2:50 PM

The pricing model → Meta's · your plan limits → written down here

Pricing questions, with no invented figures.

01So it's charged per message?

No. The billed unit is a conversation across a time window, and messages inside it aren't counted individually. The window details and the categories are published by Meta, and that page is the only reference we'll point you to.

02Why won't you quote a fixed rate?

Because there isn't one rate. It moves with the customer's country and the conversation type, and Meta revises its card periodically. We give you the figure from its source at setup instead of one that quietly goes stale while you're building your budget on it.

03What's included in my plan with you?

The build — free while the launch promotion runs, normally 50 once — the monthly running of the desk with replies around the clock, and messages inside your plan limit — 5000 on Growth. Anything on Meta's side we explain to you in the open before you begin.

A bill only surprises you if nobody explained it first.

We go through Meta's rate card for your customers' country, then put your desk live in 10 days on your own number.

Understand your bill before you start

The desk explaining this to you now is the one that would answer your customers. Or just text +965 9609 4926.