API or the app? The answer depends on your size.
Not every business needs the API. If you reply yourself from one phone, the free WhatsApp Business app does your job and costs you nothing. You need the official channel when a team must answer on one number, when you want a desk replying from your catalog, or when the volume has passed what one person can hold.
The app: you install it yourself, it's free, and it gives you away messages, quick replies and a simple catalog. Its limits are that it's built around one phone and its replies are fixed — it doesn't read the customer's question or answer from your stock, and several people can't work it comfortably at once.
The official channel: connected through a provider, it lets your team and your systems answer on the same number, and it allows an AI desk that replies from your data. It carries cost — provider fees plus Meta's conversation charges, which differ by country — so it's only worth it when the replies earn more than the setup costs. That's your arithmetic, and we'll do it with you before you pay anything.
When we tell you not to buy.
An illustration, and a reply we genuinely give shop owners most weeks. Try it on our sales line and ask the same question.
The questions that settle it, without the sales pitch.
The cheapest decision is the one you don't buy.
If the app covers you we'll tell you plainly, and if you need more, your number is live in 10 days.
Ask us which one fitsAsk our line your real question and see whether it sells or answers. Or just text +965 9609 4926.